Low-to-mid fidelity, grayscale, sketchy-feel. Annotated for motion + interaction. Each page shows desktop and mobile views. Click any card to open. Photography is intentionally placeholders, brand color is intentionally one neutral accent — both fill in after Nate's review.
Two-track conversion split (Subscription · Project), services grid, gallery preview, reviews feed, area map, final CTA.
Filled example for a high-margin service. Reusable template for the other 7 services.
Filled example for a priority city. Reusable template for Alcoa, Farragut + Phase-2 cities.
Filterable by service. Before/after slider behavior shown in lightbox state.
Nate's story, values, credentials, service area cross-link.
Branching form: Path A subscription (~30s, 5 fields) · Path B project (~2 min, photos).
Filterable index. Long-form post template w/ sticky TOC + inline service cross-links.
Phone-first. Lighter than quote. 3-field form, embedded service-area map.
Eight HTML files, one per page in the v1 sitemap, plus this index. Open any file directly in a browser — no build step. Each page renders desktop + mobile views side-by-side at fixed widths so the proportions are honest.
† One neutral accent placeholder. Not the brand color. Replace once Nate confirms.
Final type pairing is TBD with brand. These are placeholders to keep wireframes legible without implying a brand decision.
send to Nate (Steinbach) for approval or revisions → design comps + Astro.js build. Brand color, real photography, and final type pairing slot in at comp stage; the wireframe structure should not change much.